Capsule Hotels Redefine Luxury Accommodation For A New Generation Of Millennial Consumers

Capsule Hotels Redefine Luxury Accommodation For A New Generation Of Millennial Consumers

The myth that a home or a hotel room has to be big and spacious to be classified as high-quality comfort is slowly fading in today’s modern society. People are quickly shifting from traditional standards to new definitions of accommodation.

Looking for a hotel room for your next vacation? There’s a lot that you may want to consider, from location to restaurants, to the swimming pool, and even the view. All this and more may factor into your ultimate decision and selection. However, while all that matters, one of the top considerations that most people in the past would consider as a requirement of a hotel room or villa is space – but today’s new generation has different ideas that appeal to them – thus the market is shifting towards new opportunities.

Does size really matter?

Interior View Of Capsule Hotel In Downtown, Chinatown, Singapore

Affordability and convenience are the major parameters that a vast majority of people use today when looking for accommodation, whether it be a home or a hotel room. A bucket list item for many might include a stay in one of the most expensive hotel rooms in Dubai, or it might include purchasing a huge multi-million dollar villa along the south coast of France, but the reality is that living large is out of most people’s reach. We are now undergoing a quantum shift in social priorities in developed countries around the world with a new generation of millennial consumers that seem to be motivated by experiences, more than space, or even materialistic means. 

What are capsule hotels?

Clean White Room In Japanese Capsule Hotel

Referred to as pod hotels, they first cropped up in Japan as a new kind of hotel service. They work on the principle of balancing quality and quantity. With a large number of small rooms, these hotels were first designed to provide basic overnight accommodation. The capsules were not fancy but priced decently which made them perfect for travellers who valued affordably more than the luxury of space that conventional hotels offer. They were perfect for those running on a budget. 

Small accommodation

Modern Capsule Hotel In Japan

With some of the first examples of capsule hotels, each room was made of a material similar to fibreglass and measured roughly 2 metres by 1 metre by 1.25 metres. The capsules offered facilities like television and wireless Internet connection. Some of them also have electronic gaming consoles. The capsules are placed beside each other, often with steps leading to rooms on the second level. You don’t have to worry about there being a lack of privacy because you could secure the open end of the capsule using a curtain or a door. Lockers allow guests to store their luggage. While most capsule hotels have varying capacities and provisions to accommodate both male and female guests, sometimes washroom facilities are communal to save space.

Origin and popularity

Airport Sleep Boxes In Moscow, Russia

Japan was the first country to come up with this resourceful concept. The Capsule Inn Osaka was the first capsule hotel ever in the world. Created by Kisho Kurokawa, it was built in the Umeda district of Osaka, Japan in 1979. While Western countries have come up with their own revamped versions of capsule hotels, Japan sticks to the original bare minimum design. Within Asia, China joined the party in 2012 with its first capsule hotel that was located in Xi’an. The year 2014 saw the emergence of the first European Union capsule hotel in Belgium. After this, Iceland and the Philippines also adopted the idea of pod hotels. In 2017, capsule hotels also opened in Hong Kong, India, and Mexico for the first time. By 2019, capsule hotels opened in Russia across Saint Petersburg and Moscow. The Russian Federation also installed capsule sleep boxes in various airport terminals across the country, which helped aid isolation measures for layover travellers during the height of the pandemic.

Redefining space

Futuristic SpaceFuturistic Space Capsule Hotel In Singapore Capsule Hotel In Singapore

Affordability and location originally drove the popularity of capsule hotels demonstrating that people are willing to sacrifice the luxury of size for the lower cost of small spaces. However, a new breed of upscale capsule hotels blending high-tech function and style is establishing that there is a big future in compact spaces. Size isn’t everything. This is especially true for a generation of millennial first-time homebuyers and frequent travellers that focus on the experience of luxury, but not necessarily the trappings of high expenses. They allocate their budget to what matters to them. The reality is that the evolution of capsule hotels stands as a testament to the changing needs of this new generation, which seems to be about how they define a luxury experience, rather than the traditional definitions of materialistic luxury of grand spaces, by a generation previous to them.

Contact

Marcus Anthony
Travelled 17 countries
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Marcus Anthony co-founded TRAVOH.