How Travel Industries Benefit From Data Analytics

How Travel Industries Benefit From Data Analytics

Data analysis is making waves in how travel agencies do their business. From database searches, buying behavior analysis, and profit estimates, data analysis has proven itself to be a strong tool for companies that specialize in travel. Not only that, it gives a direct improvement to the customer experience. Tasks such as real-time assistance, airplane booking, and vacation property management are made easy with the automation enabled by data analysis.

Data analysis is useful to the travel industry, and as the years pass, agencies have gotten creative with how they utilize this data. Knowing the true value of data is crucial to blowing up your travel business to rocket highs. Today, let’s talk about the possibilities to enhance your travel business by using in-depth data analysis.

In-depth Personalization

The travel industry includes a whole host of businesses from the classiest hotels to the humblest rental car company. The use of big data in any of the travel industries improves their overall effectiveness by record amounts. One such use of this is through personalization. By tailoring your customer’s needs based on their purchase history and/or by filling out a survey, you can cut out a lot of the time you and the customer spend discussing what they want by giving them what they want right out the gate.

Not only that, but for users who have personalized ads on, your business can show up to them if they are looking for your specific service. Once they actually decide to purchase a service or product from you, they are immediately brought to a page that is tailored to their tastes. For example, if somebody has expressed interest in going to California, either via survey or clicking on ads, this is added to your database and it tailors a California trip to the customer.

Helps You Stand Out

Data analysis lets you know what your customer buys and where they are buying it. By analyzing the data from purchases made by your customers, you can tell which of your products are big sellers and which need a bit more push. Standing out in a sea of competitors is hard to do if you don’t know where the starting line is. Data analysis not only lets you know where the line is but gets you a head start. Learning what your customers want and what they look for in products can help you make your brand stand out even better.

In the travel industry, this can manifest itself as helping you find what vehicles are lacking in supply but high in demand. If there are suddenly a lot of families traveling, it may be smart to invest in family rental cars to stand out from the other services.

Improving Safety

There may be instances where some places are unsafe for travel. In such cases, real-time data analysis can let the customer know so they don’t put themselves at risk. Accidents can happen daily so it’s best for travel industries to have the ability to know what possible dangers there are. This isn’t limited to just locations. Travel and tours companies can commit to decarbonization by monitoring the GHG emissions in their local city and adjusting their business practices accordingly.

Perhaps there’s a new car your rental business is looking at that turns out to have some engine issues. Maybe a pizza place you were going to visit turns out to have had some inspection issues. Knowing these things can mean the difference between a fun trip or a not-so-fun trip to the hospital.

Operations Efficiency

Business operations can go a lot smoother and faster once you make use of data analysis. Numerous methods such as improving resource management, finding sources for assets quicker, and learning the prices of items across the market can streamline business operations significantly. Data research cuts down business operation time by doing all the research for you instead of being manual.

Real-Time Assistance

Data analysis allows for real-time assistance to your customers, be it via AI or customer service. One quick peek at your customer’s data can reveal a lot about the nature of their concerns or inquiries and lets you get to the point quicker. GPS for a travel cruise is made easy to navigate thanks to real-time data analysis.

For example, if a person is looking for “pizza places nearest to me”, your business can immediately provide answers. Plus, if they want anything specific, such as “I want thin-crust pizzas”, the search gets even more narrow. Not only that, but it can also offer you special deals, discounts, or promos for the pizza place you pick. All of these are done in mere seconds thanks to the power of data analysis.


Data analysis has changed the game for the travel industry in so many ways that aren’t even captured by this article. That said, what’s covered here are some of the most common things the travel industry deals with daily. Travel suggestions, customer service, safety protocols, all of these are made possible thanks to the advancements in data analysis technology.

To stay on top of the travel industry, data analysis should be at the forefront of your tools. Mastering data analysis will help you improve everything else in your arsenal of travel tools.